Superior Concrete Products

Client Background
Superior Concrete Products, founded in 1986, is a national leader in precast wall systems. Based in Southlake, TX, they specialize in durable, design-forward fencing and wall solutions for infrastructure, commercial, and residential projects. Their challenge was clear: despite their reputation, their digital presence wasn’t reflecting their industry leadership — and they needed a website that matched their innovation and could generate qualified leads.

Challenges
Outdated website with limited usability and poor SEO.
Struggled to capture leads from organic traffic.
Needed a digital platform that showcased their wide product line (substation walls, screening walls, retaining walls, and specialty stone).

Key City Digital’s Solution
We custom-built a new website, fully inspired by Superior’s brand and vision. The design was modern, product-focused, and SEO-optimized from the ground up. Our approach included:

Custom Web Design — tailored to their identity, showcasing textures, product galleries, and industry applications.

SEO Optimization — structured content, metadata, and keyword targeting for high-value search terms like “concrete fence,” “precast concrete products,” and “superior concrete fence.”

Lead Generation Setup — clear calls-to-action, optimized contact pathways, and tracking to measure conversions.
AI-Powered Features — integrated user queries on AI to improve engagement and customer experience.

Results (June – August 2025)
Since launch, Superior Concrete Products’ new site has shown rapid growth in visibility and leads:

📈 Traffic & Engagement
623 site sessions in the last 30 days (+12%).
537 unique visitors (+11%).
156 AI user queries (+36%), showing deeper engagement.

🔎 Organic Search Performance
57,725 impressions and 565 clicks from Google Search.
Total 823 organic sessions since launch.

💰 Leads Generated
34 organic leads captured since launch in June.
Clicks to contact up 150%, proving improved conversion design.

Client Impact
Superior Concrete Products now has a digital presence that truly matches their reputation for quality and innovation. In just two months, they’ve generated dozens of new opportunities directly from their website, positioning them to expand their reach and capture higher-value contracts nationwide.

Conclusion / CTA
Superior Concrete Products turned their website into a lead-generating machine with Key City Digital. By blending design, SEO, and AI-driven engagement, we delivered measurable results in weeks — not years.

👉 If your business needs more leads, better visibility, and a digital presence that actually drives revenue, Key City Digital can make it happen.