top of page

In the competitive realm of real estate, a captivating online presence is essential. User Friendly Real Estate, a prominent real estate agency, recognized the need for a modern, engaging website to stand out in the dynamic landscape. The task at hand was to seamlessly blend aesthetics with robust functionality and incorporate must-have solutions for realtors while offering real-time AI-powered marketing reports to potential home sellers and buyers.


User Friendly Real Estate's previous website lacked a modern appeal and had limited functionality. It was imperative to transform their online platform into an engaging space that not only attracted potential clients but also provided essential tools for their realtors to thrive. Key challenges included integrating MLS listings effectively, incorporating advanced search features, seamlessly integrating with clients' calendars for appointment booking, and delivering AI-driven real-time marketing reports to potential clients.

The Challenge

User Friendly Real Estate

Their platform has been designed to make your property search simple and easy. Whether you're a first-time buyer or an experienced investor, their user-friendly site and dedicated team have got you covered. Apply for approval, search for the perfect home, and schedule a viewing - all from the comfort of your own home. 


Real Estate Agent

The Solution

Our team at Key City Digital embarked on a transformative journey, orchestrating a digital overhaul to align with User Friendly Real Esate's vision.

1. Aesthetic and Functional Redesign:

We initiated the project with a complete redesign, infusing a modern aesthetic to captivate visitors. The design elements were carefully curated to resonate with the real estate industry, ensuring a seamless blend of functionality and aesthetics.

2. MLS Integration and Advanced Search:

Integrating MLS listings and an advanced search functionality was critical. We seamlessly integrated the MLS database, enabling potential buyers to explore properties with ease through an intuitive and comprehensive search feature.

3. Dynamic Map Search Integration:

We integrated an interactive map search feature, leveraging Google Maps to offer users a visual perspective of available properties within their desired locations. This feature significantly enhanced user engagement and experience.

4. Appointment Booking Integration:

Understanding the importance of client-realtor interaction, we integrated an appointment booking system that synced with the realtors' calendars. This allowed prospective clients to schedule appointments effortlessly, promoting better engagement and timely responses.

5. Real-Time Chatbot for Enhanced Communication:

To ensure real-time interaction, we implemented a chatbot that engaged with website visitors, providing instant responses to queries and guiding them through the browsing experience. This feature was pivotal in driving engagement and boosting customer satisfaction.

6. AI-Powered Real-Time Marketing Reports:

Incorporating AI-powered real-time marketing reports was a game-changer. These reports provided potential home sellers and buyers with invaluable insights on specific homes and their neighborhoods, empowering them to make informed decisions. The AI-driven reports added a layer of personalization and sophistication to XYZ Realty's services.

7. Seamless Loan Approval Process:

To streamline the process for potential buyers, we integrated a user-friendly pathway for them to get approved directly on the website through the realtor's preferred loan company. This innovative integration facilitated a convenient and efficient way for clients to navigate the loan approval process, enhancing their overall experience.

The revamped website achieved remarkable success in enhancing User Friendly Real Estate's online presence. The integrated MLS listings and advanced search capabilities amplified user engagement, resulting in higher lead conversions. The appointment booking system streamlined client-realtor interactions, fostering trust and facilitating seamless communication.

The chatbot proved to be a valuable asset, offering real-time engagement and assistance to potential clients. Furthermore, the integration of AI-powered real-time marketing reports empowered User Friendly Real Estate to provide unique and dynamic insights to potential home sellers and buyers, enhancing their reputation and customer satisfaction.

The Outcome

Key City Digital successfully executed a transformation that not only revitalized User Friendly Real Estate's online presence but also revolutionized the way they interacted with their audience. The strategic integration of essential tools and technologies, along with the groundbreaking inclusion of AI-powered real-time marketing reports, reflected our commitment to delivering tailored solutions that met and surpassed our client's expectations. The resulting website now stands as a testament to the potential of a well-crafted digital platform in the real estate industry.


Screen shot of new website
imac computer
imac computer
screen shot of old website
Use grey color #8E9091 to design a brick wall background with an elegant tech vibe.jpg
Retro illustration of a pay phone


Check out our availability and book the date and time that works for you

Subscribe to our newsletter

Key City Digital

"Commit to the LORD whatever you do, and he will establish your plans."
(Proverbs 16:3)
Tel. 325-309-2600

Stay in the know.

Subscribe for updates

Be among the first to hear about the latest trends, tips, news and special offers.

© 2023 by Key City Digital


bottom of page