Aperitivo and More: From Invisible to Irresistible
Aperitivo and More, a delightful charcuterie business, faced a daunting challenge with no website, minimal online presence, and tight budget constraints. Partnering with Key City Digital, they embarked on a digital transformation journey. We developed a beautiful, user-friendly website, optimized for local search to rank number one for "charcuterie" in their town, and launched engaging social media campaigns. The results were outstanding: the new website attracts over 500 visits per month, generates leads for catering services, and the social media campaigns significantly boosted engagement. Discover how Key City Digital's strategic approach turned Aperitivo and More into an online sensation, driving customer engagement and business growth.
Case Study: Aperitivo
Aperitivo and More, a charming charcuterie business, struggled with a serious lack of online presence, no website, and minimal customer reviews. The owner approached Key City Digital with a tight budget, requiring us to fine-tune our strategies to deliver impactful results without overspending.
Challenges
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No existing website
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Minimal online presence and customer reviews
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Tight budget constraints
Solutions
Key City Digital crafted a tailored digital marketing package to fit within the owner's budget while maximizing impact:
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Website Development: We created a beautiful, user-friendly website, www.aperitivoandmore.com, to showcase their offerings and facilitate customer interactions.
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SEO and Local Search Optimization: The new website was optimized to rank number one in the Google local map pack and search results for "charcuterie" in their town.
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Social Media and Engagement: We launched organic social media campaigns, including a successful charcuterie workshop and giveaway, to boost engagement and brand awareness
Results
The tailored strategies yielded impressive results:
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Website Performance: The new site receives over 500 visits per month organically.
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SEO Success: Ranked number one in the Google local map pack and search results for "charcuterie."
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Lead Generation: The website generates over five contacts per month for catering services.
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Workshop Success: The charcuterie workshop sold all 20 seats at $75 each, prompting plans for future events.
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Social Media Engagement: The charcuterie giveaway generated over 100 comments with participants tagging three friends and using the hashtag #aperitivotime, all without any ad spend.
Conclusion
Despite the tight budget, Key City Digital delivered exceptional results for Aperitivo and More. The owner saw a significant boost in online presence, customer engagement, and business growth.
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Key City Digital
"Commit to the LORD whatever you do, and he will establish your plans."
(Proverbs 16:3)
info@KeyCityDigi.com
Tel. 325-309-2600
100 Chestnut St. Suite 203, Abilene, TX 79602
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