• Widespread rumors of a corporate takeover

• Difficulty attracting local diners and those from surrounding areas

• Declining foot traffic and engagement

After a thorough consultation, Key City Digital recommended a grand reopening to revitalize the restaurant’s image and attract new customers. The following strategies were implemented:

1. Brand New Website: We designed and launched a new website, www.circa1880.co, optimized for local search to ensure top rankings in their area.

2. Social Media Engagement: We developed an organic social media strategy to boost engagement, reach, and followers without any paid advertising.

3. Grand Reopening Campaign: We created a buzz around their grand reopening, encouraging word-of-mouth promotion and community involvement.

The impact of our strategies was immediate and significant:

• Website: The new site quickly ranked first in local search results, enhancing their online visibility.

• Social Media: In the first month compared to the previous 30 days:

•     Engagement increased by 645%

•     Followers grew by 153%

•     Reach expanded by 101%

•     Video views skyrocketed by 64,000%

• Word of Mouth: Our grand reopening campaign generated tremendous buzz. One of our posts saw over 500 people tagging three friends, sharing the post, and using the hashtag #grandreopening.

• Grand Reopening Success: The marketing was so effective that despite planning for a soft opening, Circa 1880 was flooded with guests, leading to them running out of food.

Circa 1880 experienced a dramatic turnaround thanks to the strategic efforts of Key City Digital. Their enhanced online presence, boosted social media engagement, and effective word-of-mouth campaigns revitalized the restaurant, drawing in diners from near and far.