Case Study · Lawn Care & Landscaping · Abilene, TX
From Invisible to #1 in Abilene in 6 Months.
How Key City Digital took West Texas Pride and Lawn Care to #1 in the Google Map Pack and the #1 ChatGPT recommendation for lawn care in Abilene — with zero paid ads.
The engagement
What changed.
Google Map Pack — "lawn care Abilene"
6 months, no paid ads
ChatGPT recommendation for lawn care in Abilene
Key City Digital took West Texas Pride and Lawn Care from zero local visibility to #1 in the Google Map Pack and the #1 ChatGPT recommendation for lawn care in Abilene, Texas in six months. The work included a conversion-focused website redesign, Google Business Profile optimization, citation building, a blog content program, and GEO (Generative Engine Optimization) for AI search engines. No paid advertising was used. Year-over-year, the business saw a 467.9% increase in website clicks and a 213.6% increase in phone calls from Google, while maintaining a 4.9-star rating across 119 Google reviews.
- Client
- West Texas Pride and Lawn Care
- Owner
- Ronald Quinney
- Location
- Abilene, TX
- Timeframe
- 6 months
- Services
- Web Redesign · Local SEO · GBP · Content · GEO
- Headline Result
- #1 Map Pack · #1 ChatGPT · 4.9★ (119 reviews)
Results describe this client’s reported engagement and measurement periods. Rankings and business performance can change.
01 / The business
An Abilene lawn-care operator competing in a crowded local market.
West Texas Pride and Lawn Care is owned by Ronald Quinney and serves Abilene and the surrounding West Texas market with lawn care, landscaping, irrigation backflow testing, and seasonal Christmas light installation. The operation has earned a 4.9-star rating across 119 Google reviews — the craftsmanship was never the problem. The problem was that nobody searching online could find them.
- Full-service: lawn care, landscaping, irrigation backflow, Christmas lights
- Owner-operated by Ronald Quinney, Abilene-based
- 4.9★ average from 119 Google reviews — reputation backed the service
- Competing against established Abilene lawn-care operators with deep local presence
02 / The challenge
The problem: a 4.9-star business that Abilene couldn't find online.
West Texas Pride had the service quality to win the market — a 4.9-star reputation earned one satisfied customer at a time. But none of that credibility was showing up on Google. The company had zero presence in the local Map Pack across any of its service lines, the prior website had no lead-capture infrastructure and underperformed on mobile, and the business was invisible to AI search: ChatGPT, Perplexity, and Google's AI Overviews didn't surface it as an option for lawn care in Abilene. In a saturated market against established local operators, invisibility is a growth tax paid every single day.
Map Pack visibility for any service line
AI search / ChatGPT recommendations
website lead-capture performance
competitive Abilene lawn-care market
03 / The strategy
The strategy: win traditional search, AI search, and the lead form.
Five pillars, executed in parallel over six months — a conversion-focused site rebuild, a Google Business Profile overhaul, consistent citations, a local blog program, and GEO / AI-search optimization so West Texas Pride became the Abilene lawn-care authority across every surface buyers use.
Conversion-Focused Website Redesign
Rebuilt the site around lead capture for every service line — lawn care, landscaping, irrigation backflow, Christmas lights. Service-area targeting on every page, clear CTAs above the fold, and a fast mobile build so visitors convert instead of bouncing.
Google Business Profile Optimization
Locked down the primary and secondary categories, filled out the full services list, shipped weekly posts, seeded Q&A, added geo-tagged photos, and defined the correct service area. The GBP is now a compounding asset — every interaction strengthens the next.
Citation Building
NAP-consistent listings across the major directories and trade-specific platforms that lawn-care and landscaping buyers actually use. Consistency is the ranking signal here — one wrong phone number across ten directories kills more rankings than a bad backlink ever could.
Blog Content Program
Answer-engine-ready articles targeting the local and service-specific queries West Texas Pride customers actually type — 'when to aerate in Abilene,' 'irrigation backflow test requirements in Texas,' 'best month to book Christmas light install.' Built for search engines AND for AI systems that quote sources.
GEO / AI Search Optimization
Structured the content so LLM crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) read West Texas Pride as the Abilene lawn-care authority. FAQ schema on every service page, clear entity signals, citation-ready answer blocks — so ChatGPT, Perplexity, and Gemini recommend the business by name.
04 / The work
How we executed it.
Six months, five pillars, shipped in parallel rather than sequentially — because traditional SEO, AI search, and conversion are all compounding systems that reward simultaneous investment.
Discovery & Foundation
Audit of the existing site, GBP, citation footprint, and competitor landscape across Abilene's lawn-care category. Mapped the buyer-question matrix and locked the content calendar before a single page was rebuilt.
Month 1
Website Rebuild + GBP Overhaul
Launched the conversion-focused site with service-specific lead paths. Simultaneously rebuilt the Google Business Profile — categories, services, photos, posting cadence, Q&A seeding — so the local signal started compounding immediately.
Months 1–2
Citations + Content Cadence
Pushed NAP-consistent citations across the directories that actually move rankings for West Texas lawn-care searches. Shipped the first wave of blog content targeting local query patterns — 'near me' intent, service + city, seasonal timing questions.
Months 2–4
GEO Layer + Measurement
Structured schema (LocalBusiness, Service, FAQ) across the site, added answer-ready definition blocks for LLM lift, and validated the site was being retrieved by ChatGPT, Perplexity, and Google AI Overviews. From month four forward, the focus shifted to holding #1 and tightening conversion.
Months 4–6
05 / The evidence
The proof, side by side.
Google Map Pack position and Google Business Profile insights — year over year.
- rank
- Not ranking
- rank
- #1
Before and after figures reflect the engagement described above. Visuals are included only where a source image is available.
06 / The results
The results — 6 months in, all organic.
Year-over-year (March 2026 vs March 2025) Google Business Profile performance, plus site-traffic growth month-over-month. Every number below is from Google's own reporting — no modeled estimates, no paid traffic.
Google Map Pack + #1 ChatGPT recommendation for lawn care in Abilene
6 months · zero paid ads
GBP interactions
+150.9% YoY
calls from Google Business Profile
+213.6% YoY
website clicks from GBP
+467.9% YoY
average rating from 119 Google reviews
site sessions (March 2026)
+85% MoM
unique visitors (March 2026)
+99% MoM
Google Business Profile — Year-over-Year Growth
Count
A closer look
Questions about this project.
How long did it take to get West Texas Pride to #1 in Abilene?
Six months. Key City Digital rebuilt the website, optimized the Google Business Profile, built citations, launched a blog content program, and layered GEO / AI-search optimization on top — all executed in parallel over a six-month engagement.
Did Key City Digital run paid ads for West Texas Pride?
No. All results — #1 in the Google Map Pack for "lawn care Abilene," #1 ChatGPT recommendation for lawn care in Abilene, 467.9% year-over-year increase in website clicks from Google, and 213.6% year-over-year increase in phone calls — are organic. No paid advertising was used during the six-month engagement.
What services did Key City Digital provide?
Website redesign, Google Business Profile optimization, citation building, a blog content program, and GEO (Generative Engine Optimization) for AI search engines including ChatGPT, Perplexity, Claude, and Google AI Overviews.
Does Key City Digital work with other lawn care companies in Abilene?
No. Key City Digital works with one client per city per service category. West Texas Pride and Lawn Care is our exclusive lawn-care partner in Abilene, Texas.
What kind of results did West Texas Pride see in six months?
#1 in the Google Map Pack for "lawn care Abilene," #1 ChatGPT recommendation for lawn care in Abilene, a 467.9% year-over-year increase in website clicks from Google, a 213.6% year-over-year increase in phone calls from Google Business Profile, a 150.9% year-over-year increase in total Google Business Profile interactions, and a 4.9-star rating maintained across 119 Google reviews.
Direction requests dropped 32% — is that a problem?
No — it's a signal of higher-intent buyer behavior. For a service business that travels to the customer's property, the correct shift is exactly what the data shows: prospects are booking the service directly (phone call or web form — both up 213% and 467% respectively) rather than trying to drive to a retail location. Directions traffic is low-intent for a mobile-service business. Calls and web leads are high-intent. The mix moved in the right direction.
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