Marketing & AI,
Explained Simple.
Every marketing word you keep hearing, explained in plain Texan. What is Local SEO? The Map Pack? AI Overviews? A lead, a conversion, retargeting? It is all here, in normal words, with no jargon and no fluff.
Each term links you to the part of Key City Digital that handles it, so you can go one level deeper whenever you want.
Find the word. Understand the work.
18 definitionsGetting Found Online
3 definitionsWhat Is Local SEO?
Local SEO is the work of getting your business to show up on Google and Google Maps when someone nearby searches for what you do — like "plumber near me" or "best taco shop in Abilene."
Explore the definitionWhat Is the Google Map Pack?
The Google Map Pack is the box of three local businesses, with a little map, that shows up at the top of Google when you search for something nearby — like "roofer near me."
Explore the definitionWhat Is a Google Business Profile?
A Google Business Profile is your free business listing on Google. It controls your name, hours, photos, reviews, and where you show up on Google Maps and in local search.
Explore the definitionAI Search
2 definitionsWhat Are Google AI Overviews?
Google AI Overviews are the AI-written answers that appear at the very top of Google search results, summarizing an answer and naming a few sources — sometimes naming specific businesses.
Explore the definitionWhat Is GEO (Generative Engine Optimization)?
GEO, or generative engine optimization, is the work of getting your business named and cited by AI search tools like ChatGPT, Perplexity, and Google AI Overviews when someone asks them a question.
Explore the definitionAds & Paid Traffic
3 definitionsWhat Is Retargeting?
Retargeting is showing ads to people who already visited your website but did not call or buy — gently reminding them to come back and finish.
Explore the definitionWhat Is PPC (Pay-Per-Click)?
PPC stands for pay-per-click. It is a kind of online advertising where you only pay when someone actually clicks your ad — not just for showing it.
Explore the definitionWhat Is Organic vs Paid Traffic?
Organic traffic is the free visitors you earn through search results and listings. Paid traffic is the visitors you pay for through ads. Most businesses want both.
Explore the definitionYour Website & Leads
3 definitionsWhat Is a Lead?
A lead is a person who has shown interest in your business — they called, filled out a form, or messaged you — but has not become a paying customer yet.
Explore the definitionWhat Is a Conversion?
A conversion is when a visitor does the thing you want them to do — like call you, fill out a form, or book an appointment — instead of just looking and leaving.
Explore the definitionWhat Is a Call to Action (CTA)?
A call to action, or CTA, is the part of your website or ad that tells a visitor exactly what to do next — like a "Call Now" button or a "Get a Free Quote" line.
Explore the definitionReviews & Reputation
1 definitionsMore Marketing Terms
6 definitionsWhat Is SEO for Contractors?
SEO for contractors is the practice of getting a contracting business to rank on Google for the searches customers actually use when hiring — things like "roofer near me," "HVAC repair Abilene," or "kitchen remodeler in Lubbock."
Explore the definitionWhat Is Programmatic SEO?
Programmatic SEO is the practice of generating large numbers of pages — typically hundreds or thousands — from a structured data set, so each page targets a unique long-tail search query.
Explore the definitionWhat Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring website content so it gets surfaced and cited by AI-powered search engines like ChatGPT Search, Perplexity, Google AI Overviews, and Claude.
Explore the definitionWhat Is an AI-Powered Website?
An AI-powered website is a site whose content, structure, and sometimes design are generated by AI — then refined by humans — resulting in a custom-feeling, search-optimized site built in days instead of months.
Explore the definitionWhat Is Google Ads for Small Businesses?
Google Ads is a pay-per-click advertising platform that puts your business at the top of Google search results for keywords you target. You pay only when a user clicks on your ad.
Explore the definitionWhat Is Local SEO for Contractors?
Local SEO for contractors is the practice of optimizing a trade business to rank in local search results — especially the Google Maps "3-pack" — for queries tied to a specific city or service area.
Explore the definition