68 Qualified Leads in the First 30 Days.
How a Fort Worth remodeling contractor turned wasted ad spend into a predictable, profitable lead engine by pairing paid ads with a follow-up system that actually closes.
qualified leads in Month 1
TL;DR — Lone Star had burned $40K on Google Ads with the wrong agency. We rebuilt the full funnel — ads + landing page + automated follow-up — and turned the same budget into 68 booked estimates in 30 days.
A Skilled Crew Fighting an Unprofitable Ad Account.
James R. built Lone Star Remodeling into a 12-person crew doing high-ticket kitchen and bath remodels across DFW. He had the work ethic, the crew, and the portfolio — what he didn't have was a lead system. A previous agency had burned through $40K on broad-match Google Ads that drove irrelevant traffic with no follow-up.
- 12-person remodeling crew
- High-ticket kitchen & bath specialization
- $40K+ wasted on prior ad spend
- No landing pages, no CRM, no follow-up system
The Problem: Ads Without a System Burn Money.
The issue wasn't ads — it was everything around them. Clicks landed on a homepage, not a landing page. Form fills dropped into an inbox no one monitored. Leads waited 4+ hours for a callback in a market where the first-to-respond wins. Ads without a conversion system is a subsidy program for competitors.
The Strategy: Connect the Full Funnel.
Ads, landing page, and follow-up rebuilt as a single system. Every click lands on a purpose-built page. Every lead gets an automated response in under 60 seconds. Every conversation gets tracked to close.
Rebuilt Paid Search
Tight keyword clusters, exact-match for high-intent queries, negative-keyword audit. Ad copy built around specific services (kitchen, bath) not generic "remodeling."
Conversion-Built Landing Pages
Service-specific landing pages with project galleries, financing info, and a single clear CTA. Mobile-first, under 2-second load.
Instant Follow-Up Automations
AI-powered instant text response to every form fill. Missed-call text-back. Automated estimate-booking flow that compresses the usual 4-hour lag into 60 seconds.
CRM + Attribution
Lightweight CRM connecting ads → leads → estimates → revenue. James sees exactly which keywords produce booked jobs, not just clicks.
Facing the same problem as Lone Star Remodeling?
Book a free 30-minute strategy call. We'll map the same kind of system for your business — no pitch, no pressure.
How We Launched.
30-day sprint from broken ad account to fully-funnel lead engine.
Account Audit
Week 1Full teardown of prior ad spend, keyword waste, and funnel gaps.
Funnel Build
Weeks 1–2Landing pages, automations, CRM deployed and tested.
Campaign Launch
Week 3Tight campaigns live, bid strategy calibrated, tracking verified.
Optimize
Week 4 + ongoingDaily bid adjustments, ad-copy testing, landing page iteration.
The Funnel, Proven.
Same ad budget. Completely different output.
The Results.
Same budget. A full funnel. Month 1 numbers.
qualified leads in Month 1
“I'd run Google Ads before with another company and wasted money. Key City set it up different — they connected the ads to a follow-up system and our close rate jumped. Same budget, completely different results.”
Want Results Like This
for Your General Contractor?
We build the same kind of full-stack growth system for Texas businesses across every market — from Fort Worth, TX to Dallas. Free 30-minute strategy call. No pitch deck. Just a clear look at what a system like this would do for your business.