Stop Burning Budget.
Start Closing Leads.
Key City Digital builds full-funnel ad systems for Texas service businesses — Meta and Google campaigns engineered around your ideal customer, tracked to the lead, and optimized until every dollar spent is a dollar that works.
Most Ad Campaigns Are Built to Run, Not to Convert.
Running ads is easy. Building a system that reliably generates qualified leads and turns them into closed revenue is not. Most businesses have tried ads and been burned — here's why.
Budget Is Disappearing
You're spending money every month and getting clicks — but the phone isn't ringing. Clicks without conversions aren't a traffic problem. They're a system problem.
Wrong Audience, Wrong Result
Most campaigns target too broadly or rely on platform defaults. You end up paying to reach people who will never buy from you — in cities you don't even serve.
Clicks That Don't Convert
An ad that sends traffic to a homepage is wasted. If your landing page doesn't match the ad, reinforce the offer, and drive a single action — you're leaking leads at every step.
No Idea What's Actually Working
Without proper conversion tracking, you're flying blind. You can't optimize what you can't measure — and most ad accounts have broken or missing tracking on the metrics that matter.
Leads Going Cold
Someone fills out your form at 9pm. You see it the next afternoon. They've already booked with a competitor. Speed-to-lead and automated follow-up aren't optional — they're where jobs are won and lost.
You've Tried Ads Before
You paid an agency, burned $2,000, and saw nothing. Or ran it yourself and gave up. The issue wasn't ads — it was the absence of a real system behind them.
Wasted ad spend isn't bad luck. It's a predictable result of launching campaigns without a full-funnel system behind them. That's exactly what we build.
We Build Ad Systems, Not Just Campaigns.
A campaign is only as strong as the system behind it — the targeting, the creative, the landing page, the tracking, the follow-up. We engineer every layer so your spend turns into trackable, closeable leads.
Meta Ads (Facebook & Instagram)
Hyper-targeted campaigns built around your service area, your ideal customer, and the moment they're most likely to act. Interest targeting, behavioral signals, lookalike audiences, and retargeting — all working together to put your offer in front of the right people.
Google Search & Local Ads
Capture buyers who are already searching for what you offer. Search ads place you at the top of Google when someone types "HVAC repair Fort Worth" or "roofer near me" — the highest-intent clicks in digital advertising.
Landing Page Conversion System
Every ad points to a dedicated, offer-specific landing page — not your homepage. We build pages designed around a single action: a call, a form, a booking. The ad and page work as one unit, not two unconnected pieces.
Tracking, Attribution & Follow-Up
Conversion tracking on every form, call, and click. UTM parameters tied to your CRM. Automated lead follow-up so every inquiry gets an immediate response — 24 hours a day. You know exactly which ad generated which lead and what it cost.
The Full Funnel
Every Step, Engineered.
Most campaigns only cover the first step. We build and optimize every stage — from the first impression to the closed job.
Every Piece of the System, Built for You.
No partial setups. No handoff to 'your team.' We build the whole pipeline — ads, landing pages, tracking, and follow-up — then manage and optimize it every month.
Campaign Setup & Strategy
- Market and competitor ad audit
- Audience research and buyer persona mapping
- Meta Ads account setup and pixel installation
- Google Ads account setup and conversion tracking
- Geo-targeted campaign build (city and service area)
- Ad creative development (copy, design direction, formats)
- Dedicated landing page build or optimization
- UTM tracking, analytics dashboard, and call tracking setup
Ongoing Management & Optimization
- Weekly campaign performance review and bid adjustments
- A/B testing across audiences, creatives, headlines, and offers
- Budget pacing and allocation optimization
- Retargeting campaign management for warm traffic
- Lead quality review and cost-per-lead reporting
- Landing page conversion rate optimization
- Automated lead follow-up and CRM integration
- Monthly strategy call and full performance report
The first 30 days are about learning. By month 2, we know exactly what drives your best leads — and we scale it.
From First Dollar to First Close.
A four-phase system that builds the foundation right, then compounds results every month as we learn what converts.
Ad Audit & Strategy
We review your current ad spend (if any), map the customer journey from click to close, identify your highest-value audience segments, and build a campaign strategy around the offers and markets most likely to convert.
Build the Full System
Campaign structure, ad creative, audience targeting, landing page, tracking pixels, call attribution, and automated follow-up — all built and connected before a dollar is spent. We don't launch until the system is ready.
Launch & Learn
We go live and gather real data. The first 30 days identify what converts, what doesn't, and where to push. Every week we're optimizing bids, audiences, and creative based on what the numbers actually show.
Scale What Works
Once we know your cost per lead and conversion rate, we scale the winning campaigns and cut the rest. Month over month, your system gets more efficient and your cost per closed job goes down.
Ad Audit & Strategy
We review your current ad spend (if any), map the customer journey from click to close, identify your highest-value audience segments, and build a campaign strategy around the offers and markets most likely to convert.
Build the Full System
Campaign structure, ad creative, audience targeting, landing page, tracking pixels, call attribution, and automated follow-up — all built and connected before a dollar is spent. We don't launch until the system is ready.
Launch & Learn
We go live and gather real data. The first 30 days identify what converts, what doesn't, and where to push. Every week we're optimizing bids, audiences, and creative based on what the numbers actually show.
Scale What Works
Once we know your cost per lead and conversion rate, we scale the winning campaigns and cut the rest. Month over month, your system gets more efficient and your cost per closed job goes down.
What a Real Ad System Actually Produces.
return on ad spend
“We'd burned through $3,000 on Facebook ads with nothing to show for it. Key City rebuilt the whole system — new targeting, a real landing page, automated follow-up. Within two months we were closing 4–5 jobs a month directly from ads. It's the best money we've spent on marketing, period.”
Why Texas Businesses Trust Key City to Run Their Ads.
Anyone can launch a campaign. What separates us is the system we build around it — and the results it delivers.
Full-Funnel, Not Just Ads
Most agencies launch campaigns and call it done. We build the landing page, set up the tracking, wire the follow-up, and integrate your CRM. The ad is one piece — we build the whole pipeline.
Built for Local Lead Generation
Our campaigns are built for Texas service businesses — HVAC, roofing, plumbing, pest control, dental, legal. Local lead gen has different rules than national e-commerce. We know the difference and build for it.
You Own Everything
Your ad accounts, pixels, audience lists, and creative assets all live in your business accounts — not ours. If you ever leave, you take everything with you. No lock-in, no black boxes, no hostage data.
Paid ads are the fastest way to generate qualified leads — but only when the system behind them is built right. Done wrong, it's the fastest way to burn money. We don't guess. We build, track, and optimize until the numbers work.
Paid Ads Questions, Answered Straight.
No jargon. If you have a question we haven't covered, reach out directly.
It depends on your market, service, and cost per lead targets. For most Texas service businesses we work with, $1,000–$3,000/month in ad spend is a reasonable starting point — enough to generate meaningful data and consistent leads. We'll recommend a starting budget based on your market competition and revenue goals, then adjust as we learn what converts.
Most clients start seeing leads within the first week of launch. The first 30 days are about data collection and optimization — we're learning what your audience responds to. By month 2, the system is dialed in and lead volume and quality improve significantly. Paid ads are the fastest channel we work with — results happen in weeks, not months.
Both, depending on your business and goals. Meta Ads (Facebook and Instagram) are excellent for local awareness, retargeting, and generating demand. Google Search Ads capture people already searching for your service — the highest intent traffic available. Most of our clients benefit from both running together: Google captures active searchers, Meta reaches your market before they're searching. We'll recommend the right mix based on your goals and budget.
A landing page is a single-purpose page your ad sends traffic to — built around one offer and one action (a call, a form, a booking). Sending ad traffic to your homepage is one of the most common reasons campaigns fail. The landing page has to match the ad's message, remove distractions, and drive a specific conversion. We build dedicated landing pages for every campaign we run.
We install conversion tracking on every form submission, phone call, and booking. We use UTM parameters to trace each lead back to the specific campaign, ad set, and ad that drove it. You get a dashboard that shows exactly which ads are producing leads, what each lead cost, and how that ties back to your revenue. No guessing.
Speed-to-lead is one of the biggest drivers of whether you close a job or lose it. We build automated follow-up sequences — text and email — that trigger the moment a lead submits a form. The lead hears from you in under 2 minutes, regardless of when they filled it out. We also integrate your CRM so leads flow directly into your pipeline with no manual data entry.
Yes. We specialize in Texas service businesses — home services (HVAC, roofing, plumbing, electrical, pest control), professional services (dental, legal, financial), and local retail. Each industry has different compliance rules, audience behaviors, and offer structures. We know what converts in your market.
Every campaign we build includes a 30-day optimization period. If early data shows an audience or creative isn't converting, we pivot — different targeting, new creative, revised offer. We don't set campaigns live and walk away. We're in the account every week, adjusting based on real performance data, not gut feel.
Ready to See What a Real Ad System Can Do?
Book a free ad audit call. We'll review your current campaigns (or starting point), identify the biggest gaps, and walk you through exactly what we'd build — and what it should produce.
We review your ad account and market before the call so we arrive with specific recommendations, not a sales pitch.