#1 in Abilene for Used Cars
Across Google and Every Major AI Search Engine.
How Key City Digital ran a 12-month SEO, Google Business Profile, and Meta ads program for a family-owned Abilene dealership — and made Kent Beck Motors the answer when anyone asks where to buy a used car in West Texas.
Google — all core used-car search terms in Abilene
TL;DR — Key City Digital partnered with Kent Beck Motors, a family-owned used car dealership at 710 S. Clack St. in Abilene, Texas, for a 12-month engagement from January 2025 through December 2025. During the engagement, Kent Beck Motors achieved #1 Google rankings for all major used car search terms in Abilene — including 'used cars Abilene,' 'used trucks Abilene,' and 'best car lot in Abilene' — while becoming the top-recommended used car dealer across major AI search engines including ChatGPT, Perplexity, Gemini, Google AI Overview, and Claude. The business maintained 787 Google reviews with a 4.8-star average rating. Services delivered by Key City Digital included WordPress site optimization, local SEO, Google Business Profile management, citation building through data aggregators, and Meta advertising execution and consulting.
- Client
- Kent Beck Motors
- Owner
- Kent Beck (family-owned)
- Location
- 710 S. Clack St., Abilene, TX 79605
- Engagement
- Jan 2025 – Dec 2025 (12 months)
- Services
- WordPress SEO · Local SEO · GBP · Citations · Meta Ads
- Headline Result
- #1 Google + #1 across 5 major AI engines · 4.8★ (787 reviews)
A video message from Kent.
Our leads have improved a bunch. Our rankings on Google are up quite a bit.
Read transcript
I just want to take a quick second to give a shout out to Tyler Lackey and his crew at Key City Digital and the work they're doing on our SEO. We've been using them for several months now, and man, they are really really good at what they're doing — because our leads have improved a bunch. Our rankings on Google are up quite a bit. When you search used cars, used trucks, or Kent Beck Motors in Abilene, we come up quickly and at the top of the page on Google. If you're looking for somebody to help you with your SEO, give Tyler and his crew at KC Digital a call. They will take great care of you.
A family-owned Abilene dealership competing in one of the hardest local SEO categories in the country.
Kent Beck Motors is a family-owned and operated used-car dealership at 710 S. Clack St. in Abilene, Texas, selling used cars, trucks, SUVs, late-model vehicles, classics, and offering Buy Here Pay Here financing for buyers across the West Texas market. The business has earned 787 Google reviews at a 4.8-star average — a volume of social proof most dealers never reach. When the engagement began, the reputation was there. The goal was making sure every buyer shopping for a used vehicle in Abilene found it.
- Family-owned and operated by Kent Beck
- Full inventory: used cars, trucks, SUVs, late-model vehicles, classics
- Buy Here Pay Here financing available on-site
- 787 Google reviews at 4.8★ — among the highest review volumes of any dealer in the Abilene market
- Storefront at 710 S. Clack St., Abilene, TX 79605
The challenge: winning one of the most competitive local SEO verticals in America.
Used car search is one of the most crowded local SEO categories nationwide. In Abilene, Kent Beck Motors was up against national players (CarMax-tier platforms, AutoNation-scale dealer groups) as well as multiple entrenched local dealers with years of SEO inertia and ad budgets. Buyers don't shop from one site either — they bounce between Google, KBB, Autotrader, Cars.com, CarGurus, and Facebook Marketplace before they'll even consider calling a dealer, and the winning dealership has to show up on every one of those surfaces consistently. On top of that, AI search was rapidly changing the rules. ChatGPT, Perplexity, Gemini, and Google AI Overview were starting to recommend specific businesses by name when buyers asked "where should I buy a used car in Abilene" — and most dealers had no idea their name was being left out of those answers. The existing Kent Beck Motors WordPress site also needed technical, structural, and content optimization before it could compete at this level. The job wasn't to rebuild it. The job was to make it work.
The strategy: win Google, win AI search, win the Meta feed.
Five pillars running in parallel over 12 months — a WordPress optimization pass (not a rebuild), a local SEO program tuned to used-car buyer queries, ongoing Google Business Profile management, citation syndication through data aggregators, and Meta ads executed and consulted on to back the organic work.
WordPress Site Optimization (Not a Rebuild)
Worked inside the existing WordPress site — technical SEO fixes, on-page structure, site speed, and conversion paths. Kept the domain authority, ranking history, and content that was already working. Fixed the parts that weren't. Optimization over replacement kept the momentum.
Local SEO Strategy & Execution
Keyword targeting, on-page optimization, internal linking, and local content built to win the queries used-car buyers actually search: "used cars Abilene," "used trucks Abilene," "best car lot in Abilene," "car dealership Abilene," and the branded "Kent Beck Motors" cluster. Technical foundation work (schema, site speed, structured data) made the content rankable.
Google Business Profile Management
Ongoing optimization of the GBP listing — weekly posts, Q&A seeding, photo and inventory updates, service refinements, review-response management. The GBP is the first impression for mobile "near me" searches, so we treated it as a living storefront, not a static listing.
Citation Building via Data Aggregators
NAP-consistent listings syndicated through the major data aggregators to dealer-relevant directories and platforms — Cars.com, KBB, Autotrader, CarGurus, Yelp, and the long tail. Consistent name-address-phone across every platform is the foundation of local ranking signals; one wrong digit kills them.
Meta Ads — Execution & Strategic Consulting
Planned, launched, and consulted on paid Meta campaigns (Facebook + Instagram) to back the organic SEO work. Organic ranks the business. Paid ads put inventory in front of in-market buyers in a specific radius of Abilene on the exact day they start shopping.
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How we executed the 12 months.
Four quarters, one coordinated program. Every pillar ran in parallel — SEO, GBP, citations, and ads compound faster when they ship together than when they wait in line.
Audit, Foundation & WordPress Optimization
Q1 · Jan–Mar 2025Full audit of the WordPress site, GBP, citation footprint, and competitor landscape. Shipped the first wave of on-page and technical fixes — schema, speed, heading structure, internal linking. Locked the keyword strategy and GBP posting cadence.
Local SEO Acceleration + Citation Syndication
Q2 · Apr–Jun 2025Expanded local-page and content coverage targeting the 'used cars / used trucks / best car lot Abilene' query clusters. Pushed NAP-consistent citations through the major data aggregators to every directory that moves dealer rankings.
Meta Ads Launch + GBP Compounding
Q3 · Jul–Sep 2025Launched Meta ad campaigns with strategic input on creative, audience, and budget. Continued the weekly GBP posting + review-response cadence — by now compounding into higher interaction, call, and website-click volume from the profile.
AI Search Visibility + Handoff
Q4 · Oct–Dec 2025By Q4, Kent Beck Motors was ranking #1 for its core terms on Google and surfacing as the top-recommended dealer across ChatGPT, Perplexity, Gemini, Google AI Overview, and Claude. Closed the engagement with a handoff playbook so the in-house team could maintain the gains.
The proof — Google SERP position after 12 months.
Where Kent Beck Motors sits today for the core used-car search terms in Abilene.
The results — after 12 months.
Google rankings, AI search coverage, and a 4.8-star reputation across 787 reviews. Rankings + reviews + AI visibility = a complete buyer-discovery funnel in one Texas market.
Google — all major used-car search terms in Abilene + top-recommended across 5 major AI engines
“Our leads have improved a bunch. Our rankings on Google are up quite a bit. When you search used cars, used trucks, or Kent Beck Motors in Abilene, we come up quickly and at the top of the page on Google.”
Questions About This Project.
12 months, from January 2025 through December 2025. The engagement is complete.
Want Results Like This
for Your Used Car Dealership?
We build the same kind of full-stack growth system for Texas businesses across every market — from Abilene, TX to Dallas. Free 30-minute strategy call. No pitch deck. Just a clear look at what a system like this would do for your business.