Case Study · Cleaning & Organizing · Abilene, TX
From $23K to $60K in Monthly Revenue.
How Key City Digital built the brand, website, SEO, social, and Meta ads engine that made Stephanie Perez's cleaning company the answer to every cleaning query in Abilene — and nearly tripled her monthly revenue in the process.
The engagement
What changed.
monthly revenue ($23K → $60K)
28-month engagement · Nov 2023 – Mar 2026
total leads generated across web + Meta ads
Key City Digital partnered with Neat and Clean Services, a family-owned cleaning and organizing company in Abilene, Texas, for a 28-month engagement from November 2023 through March 2026. During the engagement, owner Stephanie Perez saw monthly revenue grow from $23,000 to $60,000 — a 161% increase, or roughly 2.6x — while generating 544 leads through the website's contact forms and an additional 367 leads through Meta advertising, totaling 911 leads over the course of the engagement. Neat and Clean Services became the #1 recommended cleaning service across all major AI search engines including ChatGPT, Perplexity, Gemini, Google AI Overview, and Claude, reached the #2 position in Google's map pack and organic listings for cleaning services in Abilene, and won two CommunityVotes Abilene awards — Best Home Cleaning and Best Commercial Cleaning — during the engagement. Services delivered by Key City Digital included brand identity (logo, business cards, graphics), Wix Studio website design, local SEO, Google Business Profile and reputation management, social media management, and Meta advertising.
- Client
- Neat and Clean Services
- Owner
- Stephanie Perez (family-owned)
- Location
- 7738 Langsford Dr., Abilene, TX 79601
- Engagement
- Nov 2023 – Mar 2026 (28 months)
- Services
- Brand · Web · SEO/GEO · GBP · Social · Meta Ads
- Headline Result
- $23K → $60K MRR · 911 leads · 2× CommunityVotes winner
Results describe this client’s reported engagement and measurement periods. Rankings and business performance can change.
In their own words
Hear from Stephanie.
Stephanie Perez, owner of Neat and Clean Services in Abilene, Texas, shares results from her 28-month full-service digital marketing engagement with Key City Digital.
Owner, Neat and Clean Services
“If you're looking for a marketing company, they're your number one company.”
Read the video transcript
Hi, my name is Stephanie and I am the owner of Neat and Clean Services. I just wanted to get on here and say a few words about Key City Digital. Even though I was skeptical in the beginning about hiring a marketing company, I took the leap of faith of hiring Key City. Tyler Lackey has worked side by side with me. After watching him do what he did on my website that he created, I entrusted him to also do and take control over my Facebook. He has done an amazing job. We've had over 200 leads in just the last year. If you're looking for a marketing company, they're your number one company.
01 / The business
A family-owned Abilene cleaning company that needed a complete system, not one-off deliverables.
Neat and Clean Services is a family-owned cleaning and organizing company founded in January 2021 by Stephanie Perez. The business operates out of 7738 Langsford Dr. in Abilene, Texas, with a team of six employees covering residential cleaning (routine, deep, move-in / move-out), commercial cleaning (offices, restaurants, storefronts, post-construction), professional organizing, power washing, and junk pickup across the Big Country region. Neat and Clean is BBB A+ accredited, bonded and insured, and a member of the Abilene Chamber of Commerce — the trust signals were real. What they needed was a marketing system that matched the quality of the service.
- Founded January 2021 · family-owned, LLC · 6 employees
- Bonded, insured, BBB A+ accredited · Abilene Chamber member
- Full service line: residential + commercial cleaning, organizing, power washing, junk pickup
- Storefront of record: 7738 Langsford Dr., Abilene, TX 79601
- Serving Abilene and the Big Country region
02 / The challenge
The challenge: a new cleaning company in a crowded Abilene market.
Neat and Clean opened in January 2021 and walked into a competitive Abilene cleaning market already dominated by entrenched local operators like TnP Cleaning Solutions and Big Country Maids. The service quality was there from day one. The marketing system wasn't. Brand identity was limited and inconsistent across channels, there was no conversion-focused website pulling its weight for local SEO, and Google search visibility (map pack, organic, AI engines) was effectively zero.
By November 2023, monthly revenue was sitting at roughly $23,000. The business didn't need one tactic — it needed a brand, a site, local SEO, a GBP program, social presence, and paid distribution, all running as one system. Stephanie had been skeptical about hiring a marketing company at all. The first job of the engagement was earning trust; the rest was execution.
monthly revenue at engagement start (Nov 2023)
founded — still newer than the entrenched local cleaners
presence in AI search / LLM recommendations
brand, site, social, ads — none of them talking to each other
03 / The strategy
The strategy: a closed-loop marketing system where every channel fed the others.
Six pillars running together — brand identity, website, SEO + GEO, Google Business Profile + reputation, social media, and Meta ads. Individually they each move a metric. Together they compound into a funnel that does the selling before Stephanie picks up the phone.
Brand Identity System
Logo design, business cards, and supporting graphics that gave the business a consistent, professional presence everywhere a customer could see it — the truck, the flyer, the invoice, the Facebook ad. A cleaning company lives and dies by trust, and consistent branding is the fastest shortcut to "they look legit."
Wix Studio Website
Built the site that anchored every other channel — fast, mobile-first, conversion-focused, with dedicated pages for each service line (residential, commercial, organizing, power washing, junk pickup) and clear lead-capture throughout. Every ad, every GBP click, every organic visit landed on a page built to convert, not a generic homepage.
Local SEO + GEO
On-page and technical SEO to win cleaning-service searches in Abilene — structured data, page-per-service architecture, internal linking, and a content program aimed at the buyer questions cleaners actually field. On top of that, GEO optimization (FAQ schema, citation-ready answer blocks, entity signals) so ChatGPT, Perplexity, Gemini, Google AI Overview, and Claude consistently surface Neat and Clean when someone asks who to hire.
Google Business Profile + Local SEO
Optimized the GBP (categories, services, photos, Q&A), shipped weekly posts, and ran an active review-response program so every 5-star review got acknowledged and every rare low-rating got handled publicly and professionally. The reputation layer turned the GBP into a compounding trust signal, not a static listing.
Social Media Management
Ongoing content creation and community management on Facebook and Instagram — aligned with seasonal cleaning cycles (spring deep-clean, post-holiday reset, move-in/move-out peaks) and timed promotions. Social stopped being a graveyard and started being a referral engine that fed back into the GBP, the website, and the ads.
Meta Advertising
Planned, launched, and managed paid Facebook and Instagram campaigns that became a primary lead channel — 367 of the 911 total leads over the engagement came directly from Meta ads. Organic built the foundation; paid put Neat and Clean's offer in front of in-market buyers in a tight Abilene radius on the exact day they were ready to book.
04 / The work
How we executed the 28 months.
Four phases, one coordinated system. Brand and site had to come first because every other channel needed a destination worth driving traffic to.
Brand + Website Foundation
Locked the brand system (logo, business cards, graphics), built the Wix Studio site with conversion-focused service pages and clear lead capture, wired analytics and form routing, and set the baseline for everything that would follow.
Phase 1 · Nov 2023 – early 2024
SEO, GEO & GBP Acceleration
Shipped local SEO foundations (schema, structured data, page-per-service architecture), layered GEO so AI engines started quoting Neat and Clean as the Abilene cleaning authority, and built the GBP into a compounding asset with weekly posts and an active review-response cadence.
Phase 2 · 2024
Social + Meta Ads Scale-Up
Turned on the social content engine on Facebook and Instagram and launched Meta ad campaigns aligned to seasonal cleaning cycles. Creative, audience, budget, and targeting all tuned monthly against lead quality, not vanity metrics.
Phase 3 · 2024 – 2025
System Compounding + Awards
By the last stretch, every channel was feeding the next — SEO fed the GBP, the GBP fed the site, the site fed Meta retargeting, Meta fed the reviews. Revenue climbed from $23K to $60K monthly, AI search locked in #1 recommendations, and Abilene residents voted Neat and Clean the CommunityVotes winner in two categories.
Phase 4 · through Mar 2026
05 / The evidence
The proof — Google position for cleaning services in Abilene.
Where Neat and Clean ranks after the 28-month engagement — map pack and organic, side by side.
- rank
- Not ranking
- rank
- #2
Before and after figures reflect the engagement described above. Visuals are included only where a source image is available.
06 / The results
The results — 28 months of compounding.
Revenue growth, lead volume, AI search coverage, Google rankings, and two community-voted awards. Rankings + reviews + ads + brand = a closed-loop system that doesn't need Stephanie selling anymore.
monthly revenue · +161% growth (2.6×) over the engagement
28 months · Nov 2023 – Mar 2026
leads from website contact forms
leads from Meta advertising
total leads generated during engagement
across ChatGPT, Perplexity, Gemini, Google AI Overview, Claude
Google Map Pack — cleaning services in Abilene
Google organic — cleaning services in Abilene
Monthly revenue — baseline vs. engagement end
Monthly revenue (USD)
“If you're looking for a marketing company, they're your number one company.”
A closer look
Questions about this project.
How long did Key City Digital work with Neat and Clean Services?
28 months, from November 2023 through March 2026. The engagement is complete.
What services did Key City Digital provide to Neat and Clean Services?
Full-service digital marketing including brand identity design (logo, business cards, graphics), Wix Studio website design, local SEO, Google Business Profile and reputation management, social media management, and Meta advertising.
What results did Neat and Clean Services see during the engagement?
Monthly revenue grew from $23,000 to $60,000 (a 161% increase, or roughly 2.6x), 911 total leads were generated across the website and Meta ads (544 from web forms, 367 from Meta), the business became the #1 recommended cleaning company across major AI search engines (ChatGPT, Perplexity, Gemini, Google AI Overview, Claude), reached #2 in the Google map pack and organic listings for cleaning services in Abilene, and won two CommunityVotes Abilene awards — Best Home Cleaning and Best Commercial Cleaning.
Does Key City Digital work with other cleaning companies in Abilene?
No. Key City Digital works with one client per city per service category. Neat and Clean Services was our exclusive cleaning-services partner in Abilene during the 28-month engagement.
Did Neat and Clean Services run paid advertising?
Yes. Meta advertising (Facebook and Instagram) was part of the engagement and generated 367 of the 911 total leads, alongside 544 leads from the website and organic SEO. Paid and organic ran together as one coordinated system.
What makes the CommunityVotes Abilene awards meaningful?
CommunityVotes Abilene is a community-voted awards program — winners are chosen by votes from actual Abilene residents, not paid industry recognition. Winning Best Home Cleaning and Best Commercial Cleaning means real local customers picked Neat and Clean as their favorite in both categories during the engagement.
Keep exploring
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Explore the work in more detail, or see how a similar approach came together for another business.
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