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Free Worksheet / HVAC

HVAC Competitor Spy Sheet

A fill-in worksheet that walks you through sizing up the three HVAC companies beating you in local search — their reviews, their Map Pack position, the keywords they target, and where they are actually weak.

Size up your top 3 local competitors3-page PDF

Competitor grid

Log your top 3 side by side in one view.

Reviews & Maps

Rating, review count, and Map Pack rank for each.

Keywords

Find what they rank for — free, no tools to buy.

Find the gaps

Where they are weak and you can win.

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What’s inside

Small steps.
Useful progress.

Best for: HVAC owners who keep losing jobs to the same one or two local names and want to know exactly why.

  • A grid to log your top 3 competitors side by side
  • What to check on each: Google reviews, rating, Map Pack rank, response time
  • How to find the keywords and service-area pages they rank for (free)
  • A quick read on their website and booking experience vs. yours
  • Where to look for the gaps you can win on
  • A scoring column so you can see at a glance where you stand
A little more clarity

Good questions.
Straight answers.

Do I need paid tools to fill this out?

No. Everything on the spy sheet can be checked with free, public information — Google Search, Google Maps, and the competitor's own website. The PDF tells you exactly where to look.

Is this only for HVAC?

This version is written for HVAC, with the review counts, Map Pack behavior, and seasonal angles that matter for heating and cooling. The method works for any trade, but the prompts are tuned to HVAC.

What do I do once I know where I stand?

The last page turns your findings into a short "what to fix first" list. If you want help closing the gap, that is exactly the kind of thing we map out on a free marketing review.

Put the plan into action

Want a hand with the next step?

Marketing for HVAC

Explore

Local SEO

Explore

What is the Google Map Pack?

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Keep a good thing going

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Your next chapter

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