Week 1
Google Business Profile claim + full optimization, step by step.
Free Playbook / All trades
Local SEO Quick-Start Playbook
A day-by-day, 30-day local-SEO plan a contractor can run without an agency — the same foundation work we do in the first month for a new client, written so you can try it yourself first.
Week 2
The Texas citation list that moves the Map Pack.
Week 3
A review-request system that runs on its own.
Week 4
Service-area pages + the on-site foundation.
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What’s insideSmall steps.
Small steps.
Useful progress.
Best for: Any local service business — roofer, HVAC, plumber, electrician, cleaner — that wants to show up in the Google Map Pack.
- Week 1: claim, verify, and fully fill out your Google Business Profile (the steps most people skip)
- Week 2: the citations and directories that actually move the Map Pack in Texas
- Week 3: a simple review-request system that keeps new reviews coming in
- Week 4: service-area pages and on-site basics that tell Google where you work
- A printable 30-day calendar so you always know the next task
- The handful of free tools we use to track Map Pack movement
A little more clarityGood questions.
Good questions.
Straight answers.
Can I really do this myself?
Yes. The playbook is written for a busy owner, not a marketer. If you can spend a few hours a week for a month, you can lay the local-SEO foundation yourself. When you want it to move faster or run without you, that is when an agency earns its keep.
How long until I see results?
Google Business Profile changes can show up in days. Map Pack movement usually takes a few weeks to a couple of months. The playbook tells you what to watch so you know it is working.
Does this work outside of Abilene?
Yes. We built it from work across more than 100 Texas businesses in markets large and small. The steps are the same; the local citation list adapts to your city.
Put the plan into action
Want a hand with the next step?
Keep a good thing going
More from the library.
Checklist / Roofing
Roofing Website Checklist
Run your roofing site against the same 27-point list we use before any Texas roofer goes live — so the site books jobs instead of just sitting there looking nice.
Get the free checklistTemplate / All tradesContractor Marketing Budget Template
A plug-in budget worksheet that shows where contractors typically spend across Google, Maps, website, reviews, and ads — and an allocation guide so you can split any monthly number across the channels that actually book jobs.
Get the free templateWorkflow / All tradesLead Response Workflow
The exact follow-up sequence we run for clients — from the second a lead lands to a booked job — laid out as a workflow you can copy so no lead ever goes cold because nobody followed up.
Get the free workflowYour next chapter
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