Channel mix
What each channel does and a typical split for local service.
Free Template / All trades
Contractor Marketing Budget Template
A plug-in budget worksheet that shows where contractors typically spend across Google, Maps, website, reviews, and ads — and an allocation guide so you can split any monthly number across the channels that actually book jobs.
Allocation guide
Split any monthly number across channels by your goal.
Spend → leads
Worksheet to track cost-per-lead, not just spend.
Tight budget
The do-this-first order when money is limited.
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What’s insideSmall steps.
Small steps.
Useful progress.
Best for: Owners deciding where their marketing dollars should go and what to expect from each channel.
- Typical channel mix for a local service business (and what each channel really does for you)
- An allocation guide: how to split a monthly marketing number across channels by goal
- A worksheet to map spend to leads so you can see cost-per-lead, not just cost
- The "do this first" order when budget is tight
- Plain-English notes on what is a one-time cost vs. an ongoing one
- A simple way to decide what to keep in-house and what to hand off
A little more clarityGood questions.
Good questions.
Straight answers.
Does this tell me how much to spend?
It helps you decide the split, not a magic number. The template works for any monthly amount — you put your number in, and the allocation guide shows a sensible way to divide it across channels by goal.
Is this a spreadsheet?
The download is a print-and-fill PDF worksheet with the allocation guide and the spend-to-leads tracker. It is built to be filled out by hand or copied into your own spreadsheet.
What if I have never run ads before?
That is fine. The template includes the "do this first" order so you start with the foundation — your website, Google profile, and reviews — before you put a dollar into ads.
Put the plan into action
Want a hand with the next step?
Keep a good thing going
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