Contractor Marketing Budget Template
Plan your spend across every channel
A plug-in budget worksheet that shows where contractors typically spend across Google, Maps, website, reviews, and ads — and an allocation guide so you can split any monthly number across the channels that actually book jobs.
What each channel does and a typical split for local service.
Split any monthly number across channels by your goal.
Worksheet to track cost-per-lead, not just spend.
The do-this-first order when money is limited.
Get the free template
Tell us where to send it. You will get the download right away.
What You Get.
- Typical channel mix for a local service business (and what each channel really does for you)
- An allocation guide: how to split a monthly marketing number across channels by goal
- A worksheet to map spend to leads so you can see cost-per-lead, not just cost
- The "do this first" order when budget is tight
- Plain-English notes on what is a one-time cost vs. an ongoing one
- A simple way to decide what to keep in-house and what to hand off
Best for: Owners deciding where their marketing dollars should go and what to expect from each channel.
Common Questions.
Does this tell me how much to spend?
It helps you decide the split, not a magic number. The template works for any monthly amount — you put your number in, and the allocation guide shows a sensible way to divide it across channels by goal.
Is this a spreadsheet?
The download is a print-and-fill PDF worksheet with the allocation guide and the spend-to-leads tracker. It is built to be filled out by hand or copied into your own spreadsheet.
What if I have never run ads before?
That is fine. The template includes the "do this first" order so you start with the foundation — your website, Google profile, and reviews — before you put a dollar into ads.
Want Us to Handle It?
The template shows you how. When you would rather have it done for you, here is where it ties into the work we do for Texas businesses every day.
Questions? Talk to our marketing strategist.
Book a free marketing review and we'll show you the 3 biggest things costing you calls — and what we'd fix first. No pitch, no pressure.
Free. 30 minutes. No pitch. You walk away with a plan either way.
Prefer we reach out? Drop your number.