Roofing Website Checklist
27 must-haves before you launch
Run your roofing site against the same 27-point list we use before any Texas roofer goes live — so the site books jobs instead of just sitting there looking nice.
The above-the-fold checklist: headline, phone, proof, CTA.
Click-to-call, quote form, and sticky-CTA placement rules.
License, insurance, warranty, and review signals that close storm jobs.
Service-area pages, GBP wiring, and the local-SEO foundation.
Get the free checklist
Tell us where to send it. You will get the download right away.
What You Get.
- The 5 things a homeowner checks in the first 8 seconds (and where most roofing sites lose them)
- Phone-number, click-to-call, and quote-form placement that turns visits into calls
- The exact trust signals storm-damage homeowners look for (licensing, insurance, warranties)
- Page-speed and mobile checks you can run yourself in 10 minutes
- Local-SEO basics: service-area pages, Google Business Profile links, NAP consistency
- The 3 photos every roofing site needs and the ones that quietly hurt you
Best for: Roofing company owners about to launch, redesign, or sanity-check the site they already have.
Common Questions.
Do I need a new website to use this checklist?
No. The checklist works just as well on the site you already have. Most roofers find 4 or 5 quick fixes that get more calls without rebuilding anything.
Is this specific to roofing or generic web advice?
It is built specifically for roofing. The trust signals, the storm-damage homeowner mindset, and the service-area page structure are all tuned to how people actually hire a roofer.
How long does it take to go through?
About 30 minutes for the self-checks. The page-speed and mobile checks are things you can run yourself with free tools we name in the PDF.
Want Us to Handle It?
The checklist shows you how. When you would rather have it done for you, here is where it ties into the work we do for Texas businesses every day.
Questions? Talk to our website design expert.
Book a free marketing review and we'll show you the 3 biggest things costing you calls — and what we'd fix first. No pitch, no pressure.
Free. 30 minutes. No pitch. You walk away with a plan either way.
Prefer we reach out? Drop your number.